BCBSA Consumer Survey Shows High Rate of Satisfaction

WASHINGTON, Sept. 28 /U.S. Newswire/ -- Consumers enrolled in health savings account (HSA)-eligible high deductible health plans are satisfied across a number of fronts, according to a new survey gauging consumer perceptions of consumer-driven health plans (CDHPs) released today by the Blue Cross and Blue Shield Association (BCBSA) at a National Press Club forum in Washington, D.C. The forum is the third in a series sponsored by BCBSA focused on the consumer's growing role in healthcare.

The survey found that 68 percent of HSA-eligible enrollees are satisfied with the performance of their insurer, 71 percent are satisfied with access to preventive care and wellness services, and 69 percent are satisfied with the health benefits information offered by their insurer. These satisfaction levels compare favorably to those seen in the survey from individuals with traditional insurance. In addition, the survey found that 37 percent of HSA-eligible enrollees - in contrast to 15 percent of individuals with traditional insurance now feel more in charge of their healthcare over the past year.

"Although HSA products have been available for a relatively short period of time, we are extremely encouraged by the high rate of consumer satisfaction as shown in our new survey," said Maureen Sullivan, senior vice president, Strategic Services, BCBSA. "We are hopeful that this current level of satisfaction will continue as more products come online and familiarity grows."
Sixty-five percent of HSA-eligible enrollees who purchase coverage directly and 61 percent with employer-sponsored coverage said they were likely to recommend similar products to others.

The survey found that HSA-eligible enrollees are of all ages and of no different health status than people enrolled in traditional coverage. "This survey finding dispels the myth that HSAs are only for the young and healthy," said Sullivan. "In addition, we are also bolstered by the finding that the number of previously uninsured currently enrolled in a HSA-eligible product is double that of enrollees in traditional insurance products (12 percent to 6 percent)."

HSA-eligible enrollees are more likely to access information and services available to assist them in decision making than individuals with traditional insurance, according to the survey. Thirty-three percent of these individuals have accessed information on drug costs compared to 18 percent of non-CDHP enrollees. In addition, HSA-eligible enrollees are far more likely to use wellness programs and online tools to track costs than non-CDHP enrollees.

"The success of HSAs and other consumer-directed health plans is predicated on consumers pursuing information and applying that knowledge to their healthcare decisions. The survey shows that consumers enrolled in HSAs are beginning to do just that," said Sullivan.


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